Advantages in newspaper advertising:-
- We can reach certain types of people by placing our ad in different sections of the paper. People expect advertising in the newspaper. In fact, many people buy the paper just to read the ads from the supermarket, movies or department stores.
- Unlike advertising on TV and radio, advertising in the newspaper can be examined at our leisure. A newspaper ad can contain details, such as prices and telephone numbers or coupons.
- From the advertiser's point-of-view, newspaper advertising can be convenient because production changes can be made quickly, if necessary, and we can often insert a new advertisement on short notice.
- The large variety of ad sizes newspaper advertising offers. Even though we may not have a lot of money in our budget, we can still place a series of small ads, without making a sacrifice.
2 comments:
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